Crisis, culture and costs: The new reality of the modern CMO
Gone are the days of the CMO as just brand storytellers.
Today, marketers are on the hook for risk, revenue and cultural fallout and the CMO role is being rewritten to require tech prowess, politic...
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
OpenAI’s executives are already debating whether to make the pilgrimage to Cannes Lions this year — a fitting metaphor for the company’s broader ambitions. The festival is where the ad industry ...