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Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it...

WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content. The trade body’s president and CEO, David Cohen, revealed its legal...

Programmatic is drawing more brands to this year’s Winter Olympics
In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

Brands invest in creators for reach as celebs fill the Big Game spots
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on ...

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune...

GLP-1 draws pharma advertisers to double down on the Super Bowl
The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare produ...

Samsung's Tech Upgrade sale lets you nab epic bonus savings on already-discounted devices by trading in your old ones — up to AU$2,325 off
Now's the time to upgrade your tired tech, with huge discounts up for grabs on Samsung's top phones, TVs, tablets and more....

Bitcoin Price Sweeps 2025 USD Lows, As Some Investors Are Starting to Look Elsewhere for Returns
The post Bitcoin Price Sweeps 2025 USD Lows, As Some Investors Are Starting to Look Elsewhere for Returns appeared first...

Feedzai Report Finds Artificial Intelligence Use Both Increasing Yet Held Back
While many have concerns about using artificial intelligence in finance, data from Feedzai’s report The AI Shift: Transforming AML Compliance into Competitive Advantage shows many are using it to g...

Bitcoin Price Dips To $60,000, Erasing Trump Election Gains
The post Bitcoin Price Dips To $60,000, Erasing Trump Election Gains appeared first on Coinpedia Fintech News On Februa...

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