As hold cos restructure, BBDO reframes client relationships
Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken.
In the midst of scal...
OpenAI’s ad push begins, and The Knot is co-piloting
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Ads in ChatGPT have entered their trial run period. Instead of agency partners, it’s brands like The Knot Worldwide that find themselves at the helms o...