Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Identity crisis
NFL’s ne...
AI is changing how retailers select tech partners
This story was originally published on sister site, Modern Retail.
Join Modern Retail, Glossy and Digiday at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top mar...
WTF are tokens?
For a certain generation, a token had weight. It was a small metal coin dropped into a subway turnstile or an arcade machine — the literal price of access.
Now, the word is back. Only this time t...