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Global Fintech Airwallex Launches Operations in Germany
Global fintech Airwallex, originally established in Australia, has officially rolled out its services in Germany, marking a significant step in its European expansion strategy. This move aims to strea...

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has le...

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it...

WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content. The trade body’s president and CEO, David Cohen, revealed its legal...

Programmatic is drawing more brands to this year’s Winter Olympics
In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

Brands invest in creators for reach as celebs fill the Big Game spots
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on ...

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune...

GLP-1 draws pharma advertisers to double down on the Super Bowl
The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare produ...

Feedzai Report Finds Artificial Intelligence Use Both Increasing Yet Held Back
While many have concerns about using artificial intelligence in finance, data from Feedzai’s report The AI Shift: Transforming AML Compliance into Competitive Advantage shows many are using it to g...

NIH Boss Jay Bhattacharya Breaks With RFK Jr. On Vaccines
Echo chambers are generally bad. Any group making important decisions should have a certain level of diversity of thought to avoid groupthink. But I would argue that there are some stances that are so...

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