Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and down...
After WPP reckoning: The case for and against principal media
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It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, ...
‘I’m not selling you hours’: PMG’s push beyond agencies
Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore.
On WPP’s full-year earnings call last month, CEO Cindy Rose declar...
