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Google tests AI-powered ads for complex purchases
Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying deci...
Google’s AI search results are already getting ads
Illustration: The Verge Google only just rolled out AI summaries in search results — and now they’re getting ads. In an update on Tuesday, Google says it will soon start testing s...
Decentralized Systems Will Be Necessary To Stop Google From Putting The Web Into Managed Decline
Is Google signaling the end of the open web? That’s some of the concern raised by its new embrace of AI. While most of the fears about AI may be overblown, this one could be legit. But it doesn’t ...
Google PMax upgrade allows mass AI creative asset production
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets...
Google rolls out immersive, AI-powered Shopping Ads
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex sho...
Google visual storytelling advances for YouTube, Discover, Gmail
More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTub...
Google starts testing ads in AI overviews
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024. What’s new. Google is testin...
Google’s first-party data unification Ads Data Manager available to all
Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-pa...
Google gives merchants new brand profiles, AI branding tools
New shopping features aimed at helping merchants better showcase their brands and create visual content using AI techno...
New AI tools to help merchants market brands and products
At GML we’re announcing new generative AI tools that help merchants market their brand and products more efficiently....
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