Revenue Strategies

RSS Feed

Still spending, still nervous: the paradox of Q4 advertising
Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story. Marketers are holding their bets. Few want to commit too much, too early — especially wit...

How Mars decides where to spend its retail media dollars
This article was first published by Digiday sibling Modern Retail. With retailers eager to get into the advertising business as a revenue driver, hundreds of retail media networks are now on the m...

GAM Server Side Unwrapping (SSU) vs Prebid: A Comprehensive Guide
The programmatic advertising world is moving super fast, and publishers are always hunting for smarter ways to make money without annoying their users. Two big tools are shaking things up: Google Ad M...

Rent the Runway Adds AI Enhancements Amid Wide-Ranging Business Transformation
Rent the Runway is continuing to roll out new personalized recommendations and artificial intelligence (AI)-powered enhancements as part of a wide-ranging transformation of its fashion subscription, r...

Gemini IPO Draws Massive Demand, Caps Proceeds at $425 Million
Crypto exchange Gemini received more than 20 times as many orders as available shares in its US initial public offering. The company also raised the price range for its 16.67 million shares to $24�...

Mantle (MNT) Stands Out as the Cheapest Exchange Token Play
Mantle (MNT) has broken its all-time high, surging over 150% in just two months and igniting excitement across the crypto community. The story behind this move is not just about price action but th...

PUMP’s 40% Rally Shows Strong Buy-Side Momentum as Bulls Eye Next Leg Higher
PUMP, the native token of the Solana-based memecoin launchpad Pump.fun, has gained nearly 40% in the past week, extending its strong upward momentum. Since the beginning of September, the token h...

Can Algorithmic Pricing Disclosures Build Consumer Trust?
Starting this summer, New Yorkers shopping online or booking rides might spot a new warning tucked beside the price: “This price was set by an algorithm using your personal data.” The ...

Microsoft and OpenAI have a new deal that could clear the way for an IPO
Microsoft Chairman and Chief Executive Officer Satya Nadella (L), speaks with OpenAI Chief Executive Officer Sam Altman, who joined by video during the Microsoft Build 2025, conference in Seattle,...

MYX Correction Ahead? Smart Money Says It’s Just a Dip
MYX Finance (MYX) price exploded nearly 1,500% in the past week, even printing a fresh all-time high just hours ago. Trading around $17.60 at press time, the token has cooled slightly, slipping 1.5% o...

August

S	M	T	W	T	F	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30	31

B&T Television

Revenue Strategies

August