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Media Briefing: What media execs are prioritizing in 2025
This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024. Media execs focused on growing en...
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform...
Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Netflix’s Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S. viewers, according to the Nielsen Big Data + Panel, whil...
Mars Petcare is testing direct SSP buying for CTV ads
For most advertisers, programmatic advertising is a one-stop shop: log into a demand-side platform (DSP), place your bids and call it a day.  Mars Petcare, however, is doing things differently. ...
CES Briefing: A Q&A with Stagwell’s Mark Penn & the streaming ad data disconnect
This edition of the daily CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect wit...
The four trends to watch in the 2025 creator economy
The creator economy is gearing up for significant change over the next year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-for...
The romantic’s guide to esports in 2025
After spending much of 2024 recovering from a down period, esports industry executives are stepping on the gas in anticipation of a growth year in 2025. In 2023, advertisers and investors alike jum...
Bitcoin Price Prediction: Is a Major Rebound Ahead for BTC?
The post Bitcoin Price Prediction: Is a Major Rebound Ahead for BTC? appeared first on Coinpedia Fintech News Bitcoin (...
The Evolution of Crypto Lending – Risks, Rewards and the Path to Mainstream Adoption
HodlX Guest Post  Submit Your Post   In the constantly evolving world of finance, crypto lending has emerged as a revolutionary alternative to traditional banking systems. Offering a blend of innov...
XRP Price Prediction For January 9
The post XRP Price Prediction For January 9 appeared first on Coinpedia Fintech News Ripple’s XRP is currently trying to rise above the crucial $2.40 level. The price recently dipped more than 5-6 ...
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