Social Media

Social Media

A look at the wide-ranging jargon coming out of the many ad networks
The business of retail media is booming, turning retailer ad revenue into a fast-growing profit center. Other industries are taking notice and now looking to cash in on their own first-party data and ...

The creator is splintering as AI forces a new reckoning
The creator class is splitting. Some are sprinting into the future, using AI to produce, edit and post at a speed that would’ve been unthinkable even a year ago. Others are digging deeper into ...

Retail media boom forces grocers like Kroger, Albertsons to reorganize
This story was originally published on sister site, Modern Retail. Many of the largest grocers in the U.S. have restructured to bring their advertising and traditional retail businesses closer toge...

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats
You’re likely to see more interactive ads on TV this autumn. As the critical holiday shopping season approaches, spending on interactive ads, including shoppable formats, is rising among both retail...

Ethena Stablecoin’s Dollar Peg Slips Briefly Amid Crypto Upheaval
The third-largest stablecoin reportedly lost its dollar peg briefly amid a wider market downturn. USDe, a “synthetic dollar” from cryptocurrency project Ethena, fell to 65 cents against...

Crypto Roller Coaster: The Return of “Trump Trade”
Bitcoin and cryptocurrencies have become synonymous with extreme volatility. While investors have grown accustomed to this, last week’s price action was different. Because the ‘Trump trade’ has ...

Marvel details upcoming slate of shows at New York Comic Con
We got our first proper look at the upcoming Wonder Man series, but Marvel has a whole slate of shows in the works. Other than Wonder Man, though, the company didn’t roll into New York Comic ...

We keep talking about AI agents, but do we ever know what they are?
Imagine you do two things on a Monday morning.First, you ask a chatbot to summarize your new emails. Next, you ask an AI tool to figure out why your top competitor grew so fast last quarter. The AI si...

From gold bars to rare earths: Pentagon’s billion-dollar bet on America’s resource security
The Pentagon isn’t usually in the business of commodity speculation, but when national security is at stake, expect the old rules to bend. The Financial Times reports that the U.S. Defense Departmen...

Bitcoin, Ethereum Rebound as Trump Contains China Chaos to the Weekend
The Trump-China drama may have been perfectly timed because Donald Trump struck a calm, almost rehearsed tone after Friday’s sudden market crash, before TradFi markets open on Monday. Crypto is o...

B&T Television

June