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In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and bu...
‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
If ChatGPT’s move into advertising is to become a durable feature of its business rather than a short-term experiment, much will hinge on whether those ads can prove they drive real outcomes, not ju...
Ad Tech Briefing: A mid-term report card
The latest earnings cycle in ad tech and digital media was effectively telegraphed before a single quarterly call began....
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown
Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two ...
ChatGPT enters the ad game. Now what?
Subscribe: Apple Podcasts • Spotify The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. last Monday. Here’s what...
Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Revenues fell short of expectations for marketers in 2025, but they’ll be working w...
Jeffrey Epstein Emails Show Plans to Meet Gary Gensler To Talk Crypto
The Epstein files show he discussed meeting Gary Gensler to talk about digital currencies, offering fresh insight into the financier’s efforts to engage with early crypto leaders and policy figures....
AI Is Magnifying Google and Meta’s Edge in Ads
We could see a brief shift away from obsessive AI talk this week. On Wednesday, Meta Platforms CEO Mark Zuckerberg is due to testify in the Los Angeles trial hearing a lawsuit filed by a young Califor...
Weeks After White House Appearance, Nicki Minaj Joins Trump Family’s Crypto Forum
Nicki Minaj will take the stage at the Trump-linked World Liberty Forum later this week, marking her latest public alignment with the Trump family’s expanding crypto ambitions. World Liberty Fina...
Tech Giants Look to Bridge AI and Publishing Worlds
Amazon and Microsoft are reportedly pushing into a new part of the AI world: arranging deals with news publishers. That’s according to a report Monday (Feb. 16) from the Wall Street Journ...
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