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SGLA critical of sweepstakes ban and loss of hundreds of millions to New York revenue
The Social Gaming Leadership Alliance (SGLA) has criticized the recent ban on sweepstakes in New York and the resulting loss of hundreds of millions in state revenue. In a sharp rebuttal to Big Apple ...
AI Is Quietly Changing the Way We Evaluate Investments — Here’s How I Use It Daily
Hey Team,A lot to unpack today. More teenagers are turning to AI chatbots for emotional support and even therapy, but is it actually safe, especially when we know AI still hallucinates and gets critic...
Brand-context AI: The missing requirement for marketing AI
Presented by BlueOceanAI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the out...
LLMs show distinct cultural biases in English vs Chinese prompts
A new study published in Nature Human Behaviour challenges the prevailing assumption that generative artificial intelligence behaves consistently across different languages, revealing instead that lar...
Ad Tech Briefing: Platforms’ measurement transparency moves into view
In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly) complete without the slightest hint of AI, there’s a growing curiosi...
WTF is AI citation tracking?
It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search...
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year, it plans to keep pushing, with creative now squarely in its sights. ...
The case against AI agents for programmatic ad buying
Subscribe: Apple Podcasts • Spotify The technical foundation of programmatic advertising is being updated to accommodate AI agents. But do ad buyers really want AI agents involved in their ...
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
PMG has taken a swing at one of the knottiest pasts of modern media buying: CTV. The independent agency has built its own buying platform, pulling a crucial layer of programmatic machinery in-house as...
Nexxen is latest programmatic player to widen TV’s live sports window
Demand for live sports TV ad opportunities is riding high among marketers and media buyers. In response, media companies are continuing their industry-wide effort to lower barriers to entry for smalle...
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