Brands turn niche news creators into a new earned media engine
Earned media used to mean landing a headline in a major news publication. Now, it’s more likely a mention from a TikTok news explainer or creator-led podcast. As audiences increasingly turn to socia...
Inside the Stream: Sports Streaming Momentum Grows
This week we discuss a number of new developments that contribute to streaming sports’ momentum. These include NBCU making its RSNs available to Peacock Premium subscribers; Disney looking to buy ...