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In fighting a whistleblower suit, WPP put its own account of media agecny trading on the public record
The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own...

Walmart says AI users build 35% bigger baskets than others
This story was originally published on sister site, Modern Retail. Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than ...

Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights
Walmart Connect doesn’t seem to want to just be seen by the market as the best retail media network anymore, but a top overall ad business. There are already indicators of this new posturing: Wal...

Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
While the world of marketing and media keeps a close eye on the Big Three holding companies — can Publicis keep up its impressive winning streak? How else can Omnicom wring value out of the IPG acqu...

Zero-click reality is rewriting the rules of search for brands
Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom. In several earnings calls this month, executives at high-profile advertis...

As it ramps up push to fund AI bets, Meta makes a new play for agencies
Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether. The tech company is pitching a new agency team to independent agencies, according to...

10 top new shows you can stream this week on Netflix, Hulu and more (Feb. 23-March 1)
This week’s TV lineup is packed with drama, thrills and laughs, including ''Paradise,' 'Bridgerton,' 'Marshals' and 'Scrubs.'...

Anthropic Debuts Security Tool as Cybersecurity Stocks Fall
Cybersecurity software stocks fell last week after Anthropic unveiled a new security feature for its Claude model. That’s according to a report Friday (Feb. 20) from Bloomberg News, which...

Wellspring Debuts Treasury Management Tool for Small Businesses
Blockchain and decentralized finance company Wellspring has introduced a treasury management solution for small and medium-sized businesses (SMBs). Wellspring Institutional is designed to o...

Tariff Decision Leaves Businesses Facing New Uncertainties
Last week, the Supreme Court sided with American businesses in their fight against White House tariffs. But as The Wall Street Journal (WSJ) reported Sunday, CEOs aren’t declaring victory...

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