Soft2Bet prepares for U.S. Expansion with New Jersey iGaming launch

Soft2Bet is a rapidly growing provider of iGaming solutions and the company has now announced plans to enter the U.S. market with a new online gaming brand in New Jersey.

The launch is set for summer 2025, and is made possible through a market access agreement with Caesars Entertainment, pending regulatory approval.

Bringing MEGA to the U.S. market

A key part of Soft2Bet’s U.S. expansion will be the introduction of its Motivational Engineering Gaming Application (MEGA).

This is a proprietary gamification tool that has delivered significant engagement and retention boosts for operators worldwide, so applications elsewhere will only enhance those who take it on.

The MEGA platform has been credited with increasing player screen time by 400%, net gaming revenue by 65%, deposit amounts by 50%, and average revenue per user by 45% — all pretty impressive percentages in a competitive market.

Soft2Bet CEO Uri Poliavich underscored the significance of the move by saying this:

“Expanding into the U.S. is a major milestone for Soft2Bet. We are committed to redefining gamification and providing an unmatched gaming experience for players. This launch marks an exciting new chapter in our company’s journey.”

Soft2Bet’s global reach and track record Credit: Soft2Bet

Soft2Bet has been building its reputation since 2016 and is now known for developing successful iGaming brands across multiple international markets.

Its portfolio includes brands such as Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden), and Don.ro (Romania).

The company currently holds 16 global licenses across jurisdictions including Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain, and Sweden.

With over 12,500 games from multiple providers and more than 1 million live events hosted annually, Soft2Bet has certainly positioned itself as a leader in these gaming solutions.

Industry recognition and future outlook

Soft2Bet has earned multiple awards from industry organizations such as EGR, SBC, and SIGMA. Most recently, it won three key honors at the Global Gaming Awards EMEA 2025, including Executive of the Year (for Poliavich), Platform Provider of the Year, and Product Launch of the Year for MEGA.

While specific details about the branding and features of its upcoming New Jersey platform have yet to be revealed, Soft2Bet has indicated that further updates will be shared in the coming months as it prepares for the U.S. debut.

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