Sports Streaming Trends: How Digital Platforms Are Changing the Game

BB Media's report on the 2025 Super Bowl explores how sports have become the dominant force in niche streaming. With 133 specialized sports platforms in the U.S., the industry surpasses other categories like reality TV, science, and news. The Super Bowl's digital expansion in 2025 further highlights this shift, with Fox streaming it for free on Tubi for the first time. As platforms experiment with ad-supported models and interactive features, sports continue to redefine the streaming landscape.