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The State of the Video Codec Market 2025

Tags: new video
DATE POSTED:March 28, 2025
HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit?it's about survival. These are the issues I'll explore in this article.
Tags: new video