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Why some creators are returning to traditional jobs and side hustles as brand deals slow
The transition from viral influencer to a full-time career as a creator has always been tough — but with greater economic pressure, some are realizing the juice isn’t worth the squeeze. After ...

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Related Insights Life Beyond the Cookie The winners and losers of Google’s third-party cookie reversa...

The case for and against… advertising through the trade war
In corporate boardrooms and on the sidelines of industry conferences, marketers are considering how best to respond to President Donald Trump’s tariffs. It’s become the key question facing them th...

Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Sometimes it feels Google can’t do right for doing wrong, but let’s not feel overly sad for a company that generates...

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not so...

CMOs may be pulling back – just not from Amazon
Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That s...

Key Fundamental Metrics for Memecoins in 2025
HodlX Guest Post Submit Your Post The memecoin segment has matured significantly since its early days. Once driven...

Instacart: Macro Uncertainty Has Not Affected Consumer Behavior
Instacart continued to deploy artificial intelligence (AI) tools across its operations during the first quarter, aiming to deliver the things customers want most: convenience, affordability, quality a...

President Trump’s Truth+ Considering Releasing New ‘Utility Token’ and Crypto Wallet for Its Ecosystem
President Donald Trump’s Truth+ video streaming app is considering releasing a utility token. Devin Nunes, the chief executive and chairman of the Trump Media & Technology Group (TMTG), says in a ne...

Cross-Border Shipping Firm to Spend $20 Million on TRUMP Meme Coin
Freight Technologies Inc., a cross-border transportation logistics company, announced that it’s offering $20 million in stock to purchase TRUMP meme coins for a MicroStrategy-style treasury. The...