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Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
There was hardly a conversation, onstage or during the Town Halls, at last week’s fall Media Buying Summit in Phoenix that didn’t include some reference to generative AI and its pervasive impact o...

How consulting firm Fwrd Group is advising brand strategies ahead of the holidays
Digiday+ Research’s recently released holiday marketing report examines which commerce channels are dominating marketers’ 2025 holiday strategies. It also looks at the discounts brands and retaile...

TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
Even with TikTok’s future in the U.S. seemingly secured, advertiser confidence hasn’t followed suit. Some marketers are already planning, they anecdotally told Digiday, to scale back their spendin...

In Graphic Detail: How AI search is changing publisher visibility
Generative AI platforms are exploding, as more people use these tools for search. And while this means AI referrals to publishers are growing too, it’s not nearly enough to make up for the losses in...

Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
It’s difficult to contextualize how marketers are strategizing for next year as this year’s books close without acknowledging these unprecedented times — or these emotionally charged times —�...

Shark Tank’s Kevin O’Leary Expresses Concerns About Ethereum (ETH) Network Performance
Shark Tank’s Kevin O’Leary recently expressed concerns about Ethereum’s ( ETH) network congestion and fee surge over the past weekend. In a social media post, O’Leary claimed that the Ethereum...

No Digital ID, no food: coming soon to a Western society near you
There’s an old phrase that “the road to hell is paved with good intentions.” In 2025, that road is digital, scanned, jammed with CCTV, and increasingly inescapable. From Beijing to Berlin to Lon...

$3 Million XRP Hack Shows 95% of Recovery Firms May Be Predators
A $3 million XRP theft incident drained a US retiree’s Ellipal wallet, revealing the predatory industry that preys on victims after a hack. Blockchain investigator ZachXBT, who traced the $3.05 m...

Organizers say over 7 million showed up to No Kings protests
No Kings protest in Chicago. Saturday marked the biggest day of protest since the start of Donald Trumps’ second term. Organizers of the No Kings protests estimated that over seven million peo...

Inside Asia’s Tokenization Race — Why Franklin Templeton Is Betting Big
Tokenization is moving from pilots to practice. The World Economic Forum projected that private equity and venture capital markets could grow to about $700B, which is expected to be tokenized. That po...