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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
The Trade Desk is overhauling how it pays identity partners within its Identity Alliance, moving from a volume-based model to one centered on “incrementality,” according to multiple industry sourc...

Time pitches GEO insights into a new brand offering
Time is taking what it’s learned about where AI search engines pull information and when Time shows up in those summaries to sell a new GEO product for brands. It’s not the first to do so. Othe...

In graphic detail: The long road to accountability for social media platforms
Last week’s trials marked a turning point for social media. For the first time, big tech giants were held accountable for causing harm to children – and there were consequences. First, there wa...

Why The Guardian’s first reader-facing AI product isn’t a chatbot
Subscribe: Apple Podcasts • Spotify The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s...

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap has created an opening for platforms promising to u...

Meta Tests Instagram Subscription That Offers Exclusive Features
Meta is testing a premium subscription on Instagram that offers access to exclusive features, TechCrunch reported Monday (March 30), citing an email from the company. The Instagram Plus sub...

Mobile Sports Betting Drives Up Credit Delinquency, NY Fed Says
When mobile sports betting is legalized, consumers’ financial health suffers, according to a study released Wednesday (March 25) by the New York Fed. Although only about 3% of the populat...

Meta Aims to Share Brick-and-Mortar Success Stories With Wearables Retailers
Meta aims to share what it learns at its Meta Lab stores with the retailers of its artificial intelligence (AI)- and virtual reality (VR)-enabled wearables, Retail TouchPoints reported Monday (Marc...