media

In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
Advertisers have long told themselves that brand safety is something they control. But with Meta rolling back its content moderation rules — narrowing the gap between brands and whether chaos goes v...

Publishers want more control over programmatic. Some are finally making it happen
Publishers taking charge of programmatic has always been a mirage — enticing but elusive. In 2025, though, that mirage feels a little closer, a little more real. While full control may still be a...

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model.  Marketing organizations within major brands are recognizing the damage they can do to t...

‘Nice Signs of Life’ Starting To Form on Solana-Based Memecoin dogwifhat, Says Trader – But There’s a Catch
A widely followed analyst is leaning bullish on a memecoin in the Solana (SOL) ecosystem amid a rout that has seen the crypto asset lose 72% of its value from the all-time high. The analyst pseudonymo...