TikTok rebrands its advertiser pitch around full-funnel ambition
TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message.
A couple days after announcing new ad products at Newfronts, and two months after TikTok...
Giraffe360 raises $10M Series B to expand AI property media platform
The London-based proptech, which combines a proprietary robotic camera with an AI software stack to produce a full property media kit from a single visit, has closed its Series B led by Cipio Partners...
Lowe’s is fighting to prevent AI agent overload
This story was first published by Digiday sibling Modern Retail.
Practically every retailer is racing to adopt artificial intelligence throughout their businesses. But ensuring that these AI agents...
Reddit’s new shopping ads are a play for beauty brands’ business
This story was originally published on sister site, Glossy.
Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate inf...
Meta’s Future Value and the Social Media Verdict
Talk about bad timing. Meta Platforms made a big splash on Tuesday night by disclosing new stock grants for senior executives that fully pay out only if the company’s market capitalization rises abo...
