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NCAA investigates 13 student-athlete sports betting violations

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WTF is Model Context Protocol (MCP) and why should publishers care?
Originally published on Aug. 5, 2025, this article has been updated to include an explainer video. The video is sponsored by Optable. Optable did not have any input or approval over the video’s edit...

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
Dell Technologies is implementing an in-house approach to its global media-buying operations, estimated to be more than half a billion dollars annually, as part of a strategy that will alter its relat...

Publishers and advertisers face new AI agent oversight hurdles
The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is ...

Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’
As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers...

In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future o...

Media Buying Briefing: FullThrottle offers an easy button for smaller agencies and brands
As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest of the media agency world is readying themselves to offer similar tools and abilities in an e...

Google’s AI Overviews Hit Sour Note With Rolling Stone
A magazine publisher is accusing Google’s AI summaries of using its work without consent. Penske Media, which owns Rolling Stone, Billboard and Variety, has sued the tech giant in federal...

‘Boss Scams’ Target New Employees With Social Engineering
A wave of graduates entering the job market could present new targets for scammers. As the Financial Times (FT) reported Sunday (Sept. 14), new hires can often fall prey to “boss scams,�...

Funniest/Most Insightful Comments Of The Week At Techdirt
This week, we’ve got a double-win on the insightful side for MrWilson. In first place, it’s a comment about walling off the open internet to stop AI: The thing is, everyone is a victim, not just ...

Rolling Stone’s parent company sues Google over AI Overviews
Disclosure: Penske Media Corporation is an investor in Vox Media, The Verge’s parent company. Penske Media Corporation, the publisher of Rolling Stone and The Hollywood Reporter, has become ...