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Sunglass Hut sees a lift in store traffic after running CTV ads
This story was first published by sister site, Modern Retail. Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer, Sunglass Hut ran C...

Why marketers aren’t panicking in face of the latest tariff pressures (yet)
One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P&G have fina...

Media Briefing: Publishers’ new power player: the AI negotiator
This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms to str...

WTF is brands’ new investment in creator-generated content?
It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to hav...

AI turns creative into a repeatable system
At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative. “It was the subject matter of everything discussed on...

Elon Musk outlines AI-led Grok future for advertising on X
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers. He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior ...

No, The UK’s Online Safety Act Doesn’t Make Children Safer Online
Young people should be able to access information, speak to each other and to the world, play games, and express themselves online without the government making decisions about what speech is permissi...

Announcing v21 of the Google Ads API
Today, we’re announcing the v21 release of the Google Ads API. To use some of the v21 features, you must upgrade your client libraries and client code. All the updated client libraries and code exa...

Australia Completely Loses The Plot, Plans To Ban Kids From Watching YouTube
Last fall, heavily influenced by Jonathan Haidt’s extremely problematic book, Australia announced that it was banning social media for everyone under the age of 16. This was already a horrifically s...

Spartan, Stake & Betway: Top 2025 Crypto Gambling Prizes
Spartan’s $250K Lambo Challenge Tops 2025’s Crypto Gambling Prize War with Stake & Betway Crypto gambling sites are getting louder with their promotions in 2025. Three platforms: Spartans, Stake.c...