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Advertisers push to standardize real-time auctions in retail media
Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. They’re pushing for real-time bidding, a form of programmatic advertising that a...
WTF is Retrieval Augmented Generation for AI chatbots and large language models?
AI-powered chatbots are scary smart, thanks to the large language models undergirding them. But they’re only as smart as the data they’re trained on. Two major factors can inhibit the AI chatbo...
Ad dollars stay the course on TikTok, ban or no ban
TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals. Near...
Why the 4A’s is broadening two of its diversity initiatives to be ‘more inclusive’
The 4A’s has overhauled the Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity initiatives, revamping the curriculum for both an...
What’s in and out in this year’s TV and streaming ad upfront market
Subscribe: Apple Podcasts • Spotify The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle has had a rash of rollercoaster years recently ...
The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies
Now that September is locked in for Google’s showdown with the Department of Justice over how to dismantle its grip on online ad sales, it’s time to dissect how each side thinks the monopoly shoul...
XRP News: Ripple Blamed for XRP Price Stagnation, but Legal Expert Calls It a Myth
The post XRP News: Ripple Blamed for XRP Price Stagnation, but Legal Expert Calls It a Myth appeared first on Coinpedia Fintech News A recent post on social media has stirred up fresh debate in the c...
Retail Traders Embracing ‘Gamble’ Mindset As Memecoin Discussions Hit Highest Level This Year, Warns Santiment
The gambling mentality is becoming the dominant mindset among crypto traders amid a surge in memecoin discussions, according to analytics firm Santiment. In a new report, Santiment says that memecoin ...
President Trump confirms May 22 gala dinner for top TRUMP holders
President Donald Trump confirmed that a private dinner will be held on May 22 at Trump National Golf Club in Washington for the top 220 holders of his memecoin, TRUMP.  Trump made the announcement in...
Revenge of the Savage Planet’s Cosmic Hoarder Edition launches today
Raccoon Logic has launched the Cosmic Hoarder Edition of Revenge of the Savage Planet today, three days ahead of the Standard Edition.Read More...
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