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Block and PayPal Say Scams Are Now an Industry
Watch more: Live Roundtable with Block’s Brian Boates, Paypal’s Dave Szuchman and FTA’s Angelena Bradfield The contours of the modern scam economy are becoming clear. And its edges ar...

Lighter Begins Buyback As Promised, This Is How LIT Price Reacted
Lighter price has climbed sharply over the past two days, extending gains as bullish sentiment returned across the broader crypto market. LIT rallied alongside improving risk appetite, but the move wa...

Why publishers are building their own creator networks
This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm gods, hoping to reinvent themselves...

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers
If you’ve been living under a rock, you might not know how pervasive influencers have become to marketers and agencies looking to sell products or services. At Omnicom Media, there’s an effort to ...

Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation
Historically, the Consumer Electronics Show was the January kick-off event where media buyers could eye the hardware onto which they could festoon their clients’ wares. Manufacturers of household go...

‘The year where the dust settles’: Digiday editors share 2026 predictions
Subscribe: Apple Podcasts • Spotify If 2025 was the year of loose ends, expect 2026 to be the year where the dust settles, at least that’s what Digiday managing editor Sara Jerde is predi...

Virality is no longer just a vibe at MrBeast’s Beast Industries
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention. When one of the world’s largest creators starts formalizing how his company grows, the hire is less a staf...

‘This is what the future will look like’: Accenture Song has moved upstream of advertising
Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many...

AZ State Senator Proposes Law To Spend State Resources Studying ‘Trump Derangement Syndrome’
I’ve come to really appreciate the term “Trump derangement syndrome.” I’ve found it incredibly useful, primarily because whenever I hear someone use the phrase unironically, I am comfortable a...

The ‘Singapore Collapse’ Went Viral: Here’s What’s Actually Happening
Chinese-language social media has been buzzing with predictions of Singapore’s decline. Posts claim that luxury brands are fleeing Marina Bay Sands, and that Orchard Road’s Christmas decorations l...