Tag: media | BizAndTech Newswire

media

Sports Media Predictions: Looking Ahead to 2026
The next phase of sports media will not be defined by breakthroughs alone. It will be defined by decisions. About focus. About balance. And about where value really sits....

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
The Trade Desk’s commercial results have stabilized following its earnings miss in February. But transparency concerns among media buyers over its programmatic supply chain products are proving pers...

How the MAHA movement influenced food and beverage brands in 2025
This piece was first published by Digiday sibling ModernRetail In 2025, the food industry agreed to help “Make America Healthy Again.” The MAHA initiative has largely been pushed by health...

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it turns out, would be a mistake. Georgia-Pacific sits at the...

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. If that wasn’t already clear, Disney’s deal with OpenAI last week bro...

TikTok Signs Agreements With Investors in Step Toward Avoiding a U.S. Ban
The Chinese-owned video app formalized commitments from the software giant Oracle and two investment firms as part of a deal to keep operating in the United States....

TikTok ban: all the news on the app’s shutdown and return in the US
After briefly going dark in the US to comply with the divest-or-ban law targeting ByteDance that went into effect on January 19th, TikTok quickly came back online. It eventually reappeared in t...

Ctrl-Alt-Speech: Have Yourself A Very Meta Christmas
Ctrl-Alt-Speech is a weekly podcast about the latest news in online speech, from Mike Masnick and Everything in Moderation‘s Ben Whitelaw. Subscribe now on Apple Podcasts, Overcast, Spotify, Pocket...

Inside the Stream: Streaming Beats Traditional TV, With Tubi’s Help
In May, 2025 a milestone was reached according to Nielsen’s The Gauge: total streaming viewership surpassed total broadcast plus cable viewership for the first time. Streaming had a 44.8% viewersh...

Inside the Stream: Sports Streaming Momentum Grows
This week we discuss a number of new developments that contribute to streaming sports’ momentum. These include NBCU making its RSNs available to Peacock Premium subscribers; Disney looking to buy ...

B&T Television

November

media