Advertisers push to standardize real-time auctions in retail media
Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. They’re pushing for real-time bidding, a form of programmatic advertising that a...
Ad dollars stay the course on TikTok, ban or no ban
TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals.
Near...
President Trump confirms May 22 gala dinner for top TRUMP holders
President Donald Trump confirmed that a private dinner will be held on May 22 at Trump National Golf Club in Washington for the top 220 holders of his memecoin, TRUMP.
Trump made the announcement in...