Tag: media | BizAndTech Newswire

media

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic measures of media success, and towards hybrid approaches...

Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the ...

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message
Three days before the first ads were set to appear inside ChatGPT, the marketers testing them received a brief update: the launch date had shifted from Feb. 6 to Feb. 9. No explanation came with it �...

WTF is Markdown for AI agents?
Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either. AI systems prefer structured formats or APIs to ingest and surface content more eff...

Disney, Paramount Send Legal Letters to ByteDance Over AI Videos
Disney, Paramount Skydance and the largest union for U.S. entertainment professionals sent cease-and-desist letters to ByteDance after videos generated by the Chinese tech giant’s AI video model, Se...

X Preps Crypto Trading Launch With Payments System Being Tested
X is reportedly set to allow users to trade socks and cryptocurrencies on their timelines. That’s according to a report Sunday (Feb. 15) from Coindesk, which characterizes this developmen...

What Really Happened Between Binance and FTX? CZ Finally Tells His Side
The relationship between Binance and FTX has long been one of the most debated rivalries in crypto. Now, Changpeng Zhao (CZ) is offering one of his most detailed public accounts yet. CZ describes h...

Trump’s World Liberty Financial Faces New Probe Over $500 Million Investment From UAE
Democratic Senators Elizabeth Warren and Andy Kim challenged Treasury Secretary Scott Bessent to investigate a $500 million foreign entry into President Donald Trump’s family cryptocurrency business...

Exchanges Scramble to Contain Retail Speculation As Metals Become China’s Hottest Trade
Industrial metals have suddenly become one of the most crowded trades in China, with futures volumes in aluminum, copper, nickel, and tin surging as retail traders pile into the market. The spike i...

This Week In Techdirt History: February 8th – 14th
Five Years Ago As you probably know, we marked the 30th anniversary of Section 230 this week, so it’s not surprising that this same week in 2021 we were celebrating its 25th anniversary with a speci...

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