Tag: media | BizAndTech Newswire

media

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanen...

Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
For the vast majority of the 2020s, Publicis Groupe has sat atop the heap of agency holding companies, but now there is arguably a bigger beast on Madison Avenue, with Omnicom (post its merger with In...

P&G bets big on retail integration as CPGs question incrementality
As U.S. growth slows and macroeconomic headwinds get harder to weather, brands like Procter & Gamble and Diageo are placing larger bets on retail media. And where the big spenders go, other adverti...

Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and media buyers have been investing in these big-ticket events si...

In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.
TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet. When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle ha...

From vibes to data: Why some brands use predictive tech to vet creators
Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come ...

Shenzhen’s Jereh Collapse: 150,000 Gold Investors Offered Pennies on the Dollar
A Shenzhen-based gold trading platform has collapsed after running what amounted to a leveraged betting operation with no physical backing, leaving over 150,000 investors scrambling to recover their f...

Every Bitcoin and Crypto Revelation in the Epstein Files
The newly unsealed Epstein files, released on January 30, shed light on his surprising proximity to cryptocurrency founders, investors, and projects during the industry’s formative years. The d...

AI Layoff News Sparks ‘AI Washing’ Worries
Artificial intelligence (AI) is playing an increasingly large role in corporate layoff announcements. But according to a report Saturday (Jan. 31) from The New York Times, some skeptics arg...

MicroStrategy Doubles Down on Bitcoin Despite Recent Price Struggles
MicroStrategy, an enterprise software firm turned Bitcoin treasury powerhouse, signaled its intention Sunday to deepen its bet on the flagship digital asset. This move comes as the company’s mas...

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