media

Real-Time Payments Reach a Turning Point in North America
Real-time payments in North America are moving decisively from expansion to execution. Instant payment systems across the United States, Canada and Mexico are scaling, modernizing and broadening their...

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
For years, brand safety was a fear business. The pitch was simple: something terrible could appear next to your ad, and without the right protection, your brand would pay the price. It worked, because...

Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency wit...

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silico...