Tag: media | BizAndTech Newswire

media

Former North Carolina A&T players ruled ineligible during NCAA betting investigation
Two former North Carolina A&T men’s basketball players have been declared ineligible after declining to cooperate wit...

Fake satellite imagery and AI war clips reach hundreds of millions
A U.S.-Israel military campaign against Iran has triggered a surge of AI-generated war videos, fake satellite imagery, and manipulated visuals across social media, amassing hundreds of millions of vie...

DraftKings and ESPN link sports betting to March Madness bracket contests
DraftKings and ESPN are preparing a new account-linking feature that will connect sports betting directly with the mass...

Real-Time Payments Reach a Turning Point in North America
Real-time payments in North America are moving decisively from expansion to execution. Instant payment systems across the United States, Canada and Mexico are scaling, modernizing and broadening their...

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silico...

How AI could disrupt retail media’s $38 billion search ad market
If OpenAI’s latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots could ...

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
For years, brand safety was a fear business. The pitch was simple: something terrible could appear next to your ad, and without the right protection, your brand would pay the price. It worked, because...

Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad ...

Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency wit...

B&T Television

January

media