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Embedded Finance Crosses the Tipping Point
Embedded finance is no longer a trend. It’s the next competitive frontier. A new PYMNTS Intelligence report produced in collaboration with Green Dot reveals that nearly every major compa...

Zoomex Announces Argentine Football Star Emiliano Martínez as Its Global Exclusive Brand Ambassador
Global cryptocurrency exchange platform Zoomex today announced that Argentine football star Emiliano Martínez has officially become the platform’s Global Exclusive Brand Ambassador. This collaborat...

Crypto Battle by EMCD Set for Oct. 30, 2025: Showcasing Competing Investment Strategies
The internet and social media are flooded with countless analyses in the crypto space, where two types of strategies – risk and conservatism, often come into conflict. Which strategy works best in d...

Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
Advertising loves to talk about transformation. It’s less fond of actually doing it. The latest case in point is the Ad Context Protocol, or AdCP. Billed as a shared, standardised language for h...

Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
Farewell Privacy Sandbox, we barely knew ye. At its launch, Google heralded it as a bold declaration of the end era of the third-party cookie — the connective tissue that helped build the digi...

Walmart deepens relationship with OnePay, a one-stop finance app it helped create
This story was originally published on sister site, Modern Retail. In 2021, Walmart said it would create a fintech startup with venture capital firm Ribbit Capital, which has backed companies such ...

How creators are becoming their own networks with Night agency’s David Huntzinger
Subscribe: Apple Podcasts • Spotify The wheeling and dealing of the creator economy is changing as its maturation continues. The space is growing up as brands like Blue Apron are in-hous...

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
What’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to reinvent themselves over the last 15 years. The marketing organization known as MMA Glob...

Europol Busts Latvian Crypto Phishing Ring, Seizing Millions
Europol broke down a major crypto phishing ring responsible for at least $5.7 million in thefts. Criminals based out of Latvia operated millions of fake accounts to scam users across Europe. Poli...

AWS Outages Disrupt Coinbase Advanced and Base Tokens
Today’s AWS outages have caused problems for Coinbase, bringing persistent outages to its Advanced trading platform and other core functions. The team hasn’t declared the problem over yet. Alt...