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As YouTube Shorts reaches 200 billion views, advertisers increase their investment
YouTube Shorts is starting to become a bigger contender for ad dollars.  As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.  M...
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.  Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture w...
Nielsen’s RealEyes partnership offers an outcomes measurement solution
Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are usi...
What talent booker Joanna Jordan can teach about leading in media transformation
This story was first published by Digiday sibling WorkLife When Joanna Jordan started Central Talent Booking two decades ago, the entertainment industry needed talent bookers who could work across ...
How tariffs have upended the back-to-school season
This article was first published by Digiday sibling ModernRetail This year, one of the most important annual shopping events hangs in the balance of how shoppers respond to the threat of tariffs wi...
Hong Kong Opens Stablecoin Licensing: Banks and Brokers Rush In
On August 1, Hong Kong’s Stablecoin Ordinance officially came into effect. The HKMA released detailed licensing guidelines covering capital, custody, KYC, reserves, and governance requirements. B...
XRP Utility Under Fire in Viral Social Media Debate With Ripple CTO
A viral Twitter thread by popular finance YouTuber Andrei Jikh reignited scrutiny over XRP’s real-world utility. The p...
Philippines turns to Polygon to secure government records on blockchain
The Philippine government has officially launched a blockchain-based system to verify government documents on the Polygon network as part of a broader initiative to modernize public services and impro...
Amazon to Seize 75 ‘Fake Review’ Websites After Court Victory
Amazon said Thursday (July 31) that it won a lawsuit enabling it to shut down a network that marketed fake reviews and fake Amazon seller accounts. [contact-form-7] The lawsuit targeted two ...
Coinbase Adds Support for Ethereum (ETH)-Based Science Token ResearchCoin (RSC)
The top US-based crypto exchange platform Coinbase is adding support for one Ethereum (ETH)-based science research token...
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