Instant Payments Hit Mainstream as Consumer Adoption Climbs to 74%
Instant payouts have moved from novelty to norm, reshaping how consumers expect to receive money across payroll, insurance, rewards and platform disbursements. Nearly three in four consumers have now ...
The case for and against pre-game Super Bowl ads
Super Bowl ads seem to be going the way of holiday ads. Brands are rolling out teasers and full ads earlier and earlier every year. At this point, pre-game rollouts have gone from a brand marketing ...
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
The agency whisper network has done more to brief marketers on advertising inside OpenAI’s ChatGPT than the company’s own ads team – a sharp bit of irony for a platform built to have all the ans...
Dentsu is the latest holdco to reunite media and creative production
Super Bowl spots and Cannes Lion-winning campaigns hog the spotlight in agency sizzle reels, but the work that runs on Instagram, Walmart or Instacart is what keeps the lights on. And demand among adv...