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Lay’s uses WhatsApp to create a group chat for World Cup fans
Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand ...

Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’
This story was originally published on sister site, Modern Retail. Ulta Beauty will soon launch on TikTok Shop. “We are pleased to announce today an expanded strategic integration with TikTok,...

Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout
This story was first published by Digiday sibling Modern Retail. Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefront...

A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films, a self-described next-generation content studio, is betting that the creator economy’s next move isn’t more followers — it’s a full ad business. The new venture is one c...

ByteDance Pauses AI Video Launch Over Copyright Issues
ByteDance has reportedly postponed the launch of its new artificial intelligence video-generation model over copyright disputes. According to several news outlets, and as first reported by ...

Musk’s $134 Billion Claim in OpenAI Case Questioned by Judge
The federal judge in Elon Musk’s case against OpenAI has reportedly questioned the billionaire’s damage claim. In court on Friday (March 13), Judge Yvonne Gonzalez Rogers suggested the ...

Chinese AI Firm Moonshot Aims for $18 Billion Valuation
Chinese startup Moonshot AI is reportedly looking to raise $1 billion in new funding. That round would value the artificial intelligence company at $18 billion, more than four times its val...

Musk Touts xAI Rebuild as Founders Leave
Elon Musk says his artificial intelligence startup needs to be rebuilt. “xAI was not built right first time around, so is being rebuilt from the foundations up,” the world’s richest p...

$700M in Iran war bets and $1.2M in suspicious profits push Washington toward prediction-market crackdown
Polymarket and Kalshi are trying to raise money at valuations that put them in the top tier of consumer-fintech names, even as Washington moves closer to writing new rules for the product they sell. B...

Aether OS is a computer in a browser built for the AT Protocol
Aether OS puts a full-fledged desktop in your browser that ties directly into the AT Protocol. That means it conn...