Recommendation engine
Recommendation engines play a crucial role in our digital lives, influencing the choices we make every day. Whether you’re browsing an e-commerce site looking for your next purchase or streaming you...
How Influential Are the Influencers? It’s Complicated
The influence of influencers when it comes to commerce may be a bit overstated.
In fact, as PYMNTS Intelligence found in a report on the ways social media impacts commerce, though a significant percen...
TikTok ad prices fall as uncertainty keeps some advertisers away
Advertisers are split on whether to double down or cash out as TikTok’s future in the U.S. hangs in the balance. But enough have walked away to send ad prices downward for those who do stay.
CPMs...