An Introduction To In-App Advertising
Ever wondered why you’re not getting more leads even with aggressive in-app advertising? That’s the problem marketers face when creating and placing ads in apps: all that hard work doesn’t neces...
How One Credit Union Spreads AI Across the Whole Organization
Credit unions can grow with new members, and assets swell from the millions to the billions of dollars, but when it comes to technology and mobile banking, what got you “here” won’t get you “t...
76% of Consumers Own 4 or More Connected Devices
The digital landscape is dictating how consumers choose to pay, with a clear divergence emerging between tech-embracing early adopters and those content with more basic connectivity, according to a ne...
WTF is IAB Tech Lab’s Ad Creative ID Framework?
The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were ...
Perplexity Proposes Open-Source Version of TikTok Algorithm
TikTok’s owner ByteDance has less than two weeks to sell the social media platform.
Now, artificial intelligence (AI) search engine firm Perplexity is making the case for why it should become the po...
