OpenAI’s First Advertisers Can’t Prove ChatGPT Ads Work
As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what some advertisers say was lacking in the initial ad sales offering. Among other things, the ChatGPT cre...
AI’s Enthusiasm Chasm
Welcome, Weekenders! In this newsletter:• The Big Read: A rising star at Microsoft has a challenging new job• Defense Tech: Anduril’s big bet? An Ohio weapons factory • Tech Culture: Fat with...
Inside Anduril’s Big Gamble: An Ohio Weapons Factory
Just past the soybean farms in Pickaway County, Ohio, stands a flat-roofed building clad in blue and gray panels, with John Deere tractors near the entrance and hard hat–wearing construction workers...