New look, who this? It’s Sonic, dear reader.
They rebranded from Fantom to Sonic and went from $0 to $643m in total value locked(TVL) and $2.884b in transaction volume within three months.

Sonic Performance. Source: DeFiIlama
Honestly, there are a couple of things to learn from this rebrand as a Web3 marketer.
But first,..
Why are we doing this?
- I’ve always intended to study existing Web3 projects to understand their marketing playbooks. I think this would teach me (and you) a lot.
- If we’re still early and no one has cracked the Web3 marketing code, imagine the edge we’d have by figuring out what works now.
- It’s a great way to build brand awareness and mentions for these Web3 projects.
Now that my intentions are no longer being questioned