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Venus Williams backs French startup that rewards you for walking

Tags: social web
DATE POSTED:February 26, 2025

Venus Williams is most famous for being one of the best tennis players of all time, but she’s also a prolific angel investor. In her latest business move, Williams has backed French startup WeWard. WeWard is a free app that offers real-world rewards for walking. It tracks your steps and lets you earn points (called “Wards”), which can be exchanged for gift cards, donations, or discounts. The goal is to encourage people to be more active while benefiting from their daily movement. Williams has invested an undisclosed sum in the company and will also act as an ambassador. WeWard, meanwhile, has…

This story continues at The Next Web
Tags: social web