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Why Rivian Is a Better Bet Than Tesla Right Now

DATE POSTED:January 9, 2026

As Elon Musk shifts Tesla away from its roots into robots and robotaxis, investors hunting for the next big electric vehicle play might want to consider Rivian, which is poised for a mainstream breakout just as Tesla was 10 years ago.

Rivian’s sales are tiny—it sold just over 42,000 cars last year to Tesla’s 1.6 million. But the company this year plans to launch a more affordable vehicle that could make it a more viable option for the mass market.