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Will Bundles and Indirect Sales Save Subscription-Based Streaming?

DATE POSTED:May 15, 2025
On Thursday, May 22, Alan Wolk, Co-Founder and Lead Analyst of TVREV, will moderate the?Streaming Media Connect May panel "Will Bundles and Indirect Sales Save Subscription-Based Streaming?" A recent Antenna State of Subscriptions report revealed that a streaming superbundle that finds Max cohabitating with Disney+ and Hulu scored an encouraging 80% subscriber retention rate in the first 3 months after activation. Paramount+, Apple TV+, and Amazon's Prime Video are also forming competitor alliances, and indirect subscription sales are on the rise. Are these arrangements becoming the secret to survival in a fatigued SVOD market? Are deeper reservoirs of content likely to slow churn in all cases, or are some catalogs more complementary than others? Who is leading the bundle boom, and who is profiting? Are Tier 2 services gaining a foothold in the superbundle subscription economy or being squeezed out?