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World Labs is betting on ‘world generation’ as the next AI frontier

DATE POSTED:November 13, 2025

In recent years, we've seen generative AI move quickly through different eras: chatbots, image-generation, voice, video-generation, and more. But Dr. Fei-Fei Li, longtime AI pioneer and co-director of Stanford's Institute for Human-Centered Artificial Intelligence (HAI), is staking out what she thinks is the next frontier: spatial intelligence, a nascent field that she believes is the "defining challenge of the next decade," as she wrote in a Substack post this week.

That's why Li co-founded World Labs in 2024 - and raised $230 million last fall - to build world models, or generative AI models that can "perceive, generate, reason, and inter …

Read the full story at The Verge.