YouTube partners with celebrity agency to protect them from AI

YouTube and Hollywood agency Creative Artists Agency (CAA) are partnering together. It comes as the Google-owned platform takes further action against malicious artificial intelligence content.

YouTube has been working on these tools for quite some time now and quietly launched a similar program in July for anyone to use.

One of the major differences between the July update is this new partnership will focus on actors and similar talent. It’ll allow them to take down videos that use their likeness through generative AI methods.

Speaking in a press release, Neal Mohan the CEO of YouTube said, “At YouTube, we believe that a responsible approach to AI starts with strong partnerships.”

“In the days ahead, we’ll work with CAA to ensure artists and creators experience the incredible potential of AI while also maintaining creative control over their likeness.”

Part of the reason for a partnership with CAA is potentially thanks to its “CAAvault”. This scans and then stores the CAA’s client’s likeness, and with a database onboard, should make it easier for those affected to take down videos.

Bryan Lourd, CEO and Co-Chairman of Creative Artists Agency added, “At CAA, our AI conversations are centered around ethics and talent rights, and we applaud YouTube’s leadership for creating this talent-friendly solution, which fundamentally aligns with our goals.”

For instance, megastar Will Smith has been at the forefront of those parodied in AI-generated videos. With every major video generator’s update, a new version of Smith eating spaghetti is made to show progress.

The move comes as OpenAI and Google both launch their new generative AI video models. Both companies will have huge safeguards in place to prevent malicious content being generated.

However, AI software can be manipulated through prompts, or other unprotected models could still be used. While there’s no video component yet, Grok’s latest image-generation model has succeeded in replicating celebrities.

Google is also gearing up for a wider release of its Veo 2 video model, which has wowed those in the industry. The initial – and highly curated – trailer shows hyper-realistic humans, which have the potential to be one of CAA’s clients.

Featured image: Pexels, Wikicommons

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