‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future

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At this point, it’s clear that creators have become a line item in marketing budgets and media plans. What’s less clear, however, is the longevity and lifespan of a content creator in an ever-changing digital landscape. And that’s the space creators like Brandon Edelman are navigating right now.

“I’m super happy to forever be a TikToker, but who even knows if TikTok is going to be around next year,” Edelman said. 

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