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Digiday

Digital Content, Digital Advertising, Digital Marketing

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The diminishing returns of scale and a return to quality
Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept. Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary ...

Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
In the first installment of Digiday’s 2024 Subscription Index, we established that this year has been a volatile one for publishers of all types, thanks to everything from layoffs to Google’s chan...

The case for and against brands changing how they market to men after recent election results
This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier this month, and young ...

Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
This time of year, it used to be a regular occurrence for ad buyers to be tasked with spending the year’s leftover ad dollars as marketers feared that if they didn’t use it now they’d lose it ne...

Drake-Kendrick feud shows how fandom has become a battleground
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake took a sharp turn recently when Drake threatened legal action against his record label, accusing it of allegedly bankrolling...

How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder
Subscribe: Apple Podcasts • Spotify Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people plannin...

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic
Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of pro...