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Digiday

Digital Content, Digital Advertising, Digital Marketing
Media Buying Briefing: What’s going on with the holding companies in India?
Something is amiss in India, when it comes to the media agency landscape.  By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of ...
Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
Marketers have to move on from their  “decision paralysis.” With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging t...
Why retail media is still grappling with definition and spending uncertainties
Subscribe: Apple Podcasts • Spotify For an industry expected to rake in nearly $62 billion U.S. ad dollars this year, or about 18% of digital ad spend, per eMarketer’s reporting, only one...
The rise of deep research: How agencies are using AI for strategy, content and client pitches
As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development. In recent months, tech g...
Maybe this time, they’ll get lucky: Why marketers believe in mascots again
In this saturated market, brands are hoping new mascots will tickle consumers’ nostalgia and help them stand out from the competition. In the last few months, Domino’s pizza launched Mac Scott,...
Some news publishers see resurgence of Facebook referral traffic, but aren’t sure what to make of it
After years of lamenting the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year. It’s nothing like the heyday of Facebook referral traffic ...
Challenge Board: Publishers confront AI, Google & more
Publishers are perpetually staring down an armada of obstacles. But the challenges they contend with are constantly changing. During the spring 2025 edition of the Digiday Publishing Summit, execut...
YouTube Shorts view count update wins over brands — but creators aren’t sold
On March 31, YouTube changed how it counts views for short-form videos. So far, brands and agencies are celebrating — but creators’ reactions range from indifferent to openly skeptical.  The ...
How Substack is redefining trust and safety by creating a new division of ‘standards’
For years, the dominant platforms of the internet have treated content moderation as both shield and scalpel — eulogized as “trust and safety,” enforced by a mix of algorithmic blunt force and h...
‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
Advertising industry professionals have been eyeing the creator economy — not only to understand it for their work with clients but also for themselves, as more agency employees consider becoming cr...
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