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In February 2019, Griffin Johnson was a junior in college, studying nursing and working in a steel factory. Six years later, he’s co-founder of Animal Capital, a venture fund, a journey he credits almost entirely to TikTok and the connections he’s made along the way.
Johnson built a TikTok audience around “complaining about student life,” he told Digiday (at the time of writing, he has 9.5...
Spotify’s ad exchange more than tripled its programmatic advertiser base in the year since its launch, according to the streamer. The media agencies using it are less effusive,
Following the launch of SAX last April, the number of monthly active advertisers investing via programmatic jumped 222%, according to a Spotify spokesperson.
“We have seen basically just amazing growth in both...
This week’s Media Briefing recaps publishing execs’ thoughts on optimizing content for AI search (or the concept of GEO) and the opportunities for revenue from AI licensing deals and marketplaces, during the Digiday Publishing Summit’s closed-door town hall sessions.
Overheard at DPS – on AI
AI is finding its way into opinion and tech journalism, Versant eyes Vox Media’s podcast business...
Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on Instagram, TikTok, or YouTube.
It’s a clear attempt to build up a robust creator space on a somewhat untapped platform, and there are some benefits for creators and brands alike. Awkwardly, just a few...
Vlad Stesin, CEO, Optable
Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what is the...
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Introduction
Over the past year, publishers have grappled with a volatile economic climate including persistent inflation and cautious consumer spending. Many publishers have accelerated efforts to diversify their revenue streams through ads, events and bundled subscriptions and have started to shift search strategies in the face of AI-driven, zero-click search.
Bearing all of this in...
That question stopped being hypothetical last week.
The U.S. sent Iran a 15-point ceasefire plan; Tehran called it “maximalist and unreasonable” and denied talks were even happening. Oil climbed back above $106. The White House began quietly modelling $200. Since then, Trump has threatened to obliterate Iran’s oil facilities, Iranian forces continue to attack across the Gulf, and the stopgap...
For all the buy-side noise, publishers say OpenPath revenue has largely held up – give or take a few sharp dips and recoveries in recent months.
Nine publishers Digiday spoke to said their OpenPath revenue and yields have been strong over the last six months, with three saying they’d seen double-digit growth in CPMs at various points over the last six months, and that that had spurred them to...
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
The publisher-creator dynamic
Netflix’s NFL slate, AI slop the show and more
The publisher-creator dynamic
Publishers increasingly want to work with creators. But why should creators want to work with publishers?This is a member-exclusive article...
It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer finally lifted the veil on what the deal means for advertisers — though marketers say its measurement and attribution capabilities remain a sticking point.
Walmart and Vizio are slated to roll out a unified account login enabling customers to use their Walmart accounts to...