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The dream was that someone — anyone, really — could build a brand without spending any money. All the brand marketer of the future needed was time, an idea and Final Cut Pro. Wieden+Kennedy, Super Bowl and multi-hyphenate marketers slots would soon be history.
One of the prophets of that dream was Gary Vaynerchuk, who once told a convention audience: “Shit’s changed. The ship has sailed.” That...
Google has stayed true to form: It has put the brakes on its elaborate plan to ditch third-party cookies in its browser, just as many anticipated. For now, Google hasn’t given an exact timeline — just that it’s hopeful it can happen in 2025.
Before diving into the implications and potential outcomes, it’s crucial to understand the events and factors that have brought the ad industry to this...
When it comes to the TikTok “divestment or ban” bill, marketers are worried. But most are not too panicked about the outcome — at least not yet.
The U.S. Senate passed a bill (79 votes to 18) on Tuesday to ban TikTok in the U.S. if owner ByteDance doesn’t sell its shares within nine to 12 months. It’s a revision of a previous bill, approved by the House, which gave ByteDance 165 days to sell...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
In this week’s Digiday+ Research Briefing, we examine how YouTube commands marketing spend among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data...
Betting big on franchises
The bet publishers made on tentpole events and franchises to get advertising revenue back on track this year seems to be paying off.
According to seven publishers, their ad sales teams have been successfully closing more deals for marquee events and editorial franchises, at an earlier pace than last year. As a result, several media execs told Digiday they’re...
After a difficult year in 2023, FaZe Clan is looking to re-enter the esports limelight — and it’s using its lucrative brand licensing business to accomplish the task.
Gamesquare’s acquisition of FaZe Clan, reported by Digiday last October, went through last month. The storied esports organization is now part of Gamesquare’s broader portfolio, which also includes gaming and esports companies...
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.
Sephora está poniendo a prueba un nuevo programa de merchandising en las tiendas, aprovechando el auge del cuidado corporal.
El programa piloto, una extensión del programa “Next Big Thing” de Sephora, se centra exclusivamente en el cuidado corporal y pretende desmarcar los productos de esta...
Pepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso está estrenando su primera serie en streaming, Talking Sabor, un programa que se podrá ver en Hulu a partir del 24 de abril. Para el proyecto, Pepsi se asoció con el popular chef de origen mexicano Aarón Sánchez, el programa de edición limitada, que es una coproducción del estudio multicultural...
One year and 7 billion images later, Adobe’s new version of Firefly is now expanding across its design universe.
Adobe yesterday released a third generation of its Firefly AI image model to power new capabilities for creating and generating images. Firefly Image 3, unveiled at Adobe Max London, includes a range of new features for apps to use in Photoshop and InDesign, but it willl also now...
Emily Kistner, director of new business and identity solutions, Adstra
The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge.
Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the...