Feed Items
The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps are emerging as a channel where publishers see new potential.
That includes Complex — the entertainment and pop culture title e-commerce company NTWRK bought from BuzzFeed Inc. in a $108.6 million...
Many consider supply-path consolidation a yardstick for the maturation of ad tech; indeed, it has been a buzzword for the sector since the late 2010s, as programmatic advertising became the default means of allocating digital ad budgets. But recent findings demonstrate that actual effectiveness requires sustained pressure.
The Association of National Advertisers released its Q2 2025...
Subscribe: Apple Podcasts • Spotify
AI is the latest frenemy for ad agencies. On the one hand, generative AI technologies can make it easier for brands to take their marketing in-house. On the other hand, the tech can be so complicated and costly that it could push marketers to become even more reliant on agencies.
“A lot of it hinges on [the question of] ‘Should I pay my agency to...
Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through Perplexity’s AI-powered web browser Comet.
The company created the new model based on feedback from publishers that are already part of Perplexity’s ad revenue share program, Jessica Chan, Perplexity...
Originally published on Jan. 24, 2025, this article has been updated to include an explainer video embedded below.
Chatter about AI agents is suddenly everywhere — from Silicon Valley to the ski slopes of Davos – but just how will they impact Madison Avenue?
Just yesterday, OpenAI previewed its new “Operator” AI agent tool to help users with web-based tasks like booking travel, making...
The creator economy is a minefield — from varying fees to trying to prove value to the C-suite — which is why marketers need to know how to operate professionally, in the same way they do for every other part of marketing.
In this edition of our Confessions series, where we trade anonymity for candor, the CEO of a U.S. influencer agency talks through three instances in the past month in which...
This story was first published by Digiday sibling, Modern Retail
Amazon is escalating efforts to keep artificial intelligence companies from scraping its e-commerce data, as the retail giant recently added six more AI-related crawlers to its publicly available robots.txt file.
The change was first spotted by Juozas Kaziukėnas, an independent analyst, who noted that the updated code...
As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy, meal kit delivery brand Blue Apron has taken its influencer marketing in-house.
The move is to move influencer marketing in-house to curb costs, improve go-to-market campaign speed and build closer relationships with more than 100 creators. It’s part of Blue Apron’s larger brand...
John Connors, CEO and founder of Boathouse, has spent the last 25 years zagging while most independents zig. And for the most part, the strategy has worked well enough that the Boston-based full service agency has grown steadily — in 2025, Connors expects to grow between 5-10%, as it handles about $100 million in billings.
Part of Boathouse’s appeal is its contrarian streak — after all, few...
AI training licensing deals are starting to feel like yesterday’s news as publishers and platforms focus on more dynamic, usage-based models.
Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have forged around different parameters: what many in the industry refer to as “AI grounding.”
In fast-...