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Mark Zohar, CEO, Viafoura
The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’s more than a buzzword — it’s a proven driver of engagement, retention and revenue.
Communities far...
In this saturated market, brands are hoping new mascots will tickle consumers’ nostalgia and help them stand out from the competition.
In the last few months, Domino’s pizza launched Mac Scott, a penne-shaped mascot, fast-casual restaurant chain Cava rolled out Peter Chip, a pita chip with googly eyes, and candy brand Hi-Chew introduced Chewbie, the brand’s first official, self-described “...
Some news publishers see resurgence of Facebook referral traffic, but aren’t sure what to make of it
After years of lamenting the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.
It’s nothing like the heyday of Facebook referral traffic in the late 2010s. But this new wave of growth is noteworthy, according to five publishing executives.
Facebook referral traffic quadrupled in March 2025 compared to March 2024, according to Josh...
Something is amiss in India, when it comes to the media agency landscape.
By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of the agency holding companies operating in the country, as well as a few independent media agencies. Holding companies raided include GroupM, Interpublic, Omnicom, Publicis, Dentsu and Havas across Mumbai...
Marketers have to move on from their “decision paralysis.”
With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging the stock market, companies are now tasked with the short order effects of the tariffs: Understanding how their brands will be impacted, what the increased costs will be and how they should manage those...
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For an industry expected to rake in nearly $62 billion U.S. ad dollars this year, or about 18% of digital ad spend, per eMarketer’s reporting, only one thing seems to be certain when it comes to retail media networks — and that’s uncertainty.
No doubt, retail media is booming. But when it comes to defining measurement in retail media, (or even what...
As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development.
In recent months, tech giants and startups alike have released new “deep research” tools that are already helping teams within holding companies and indie shops to move faster, think deeper and deliver better work. Agencies...
Publishers are perpetually staring down an armada of obstacles. But the challenges they contend with are constantly changing.
During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.
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On March 31, YouTube changed how it counts views for short-form videos. So far, brands and agencies are celebrating — but creators’ reactions range from indifferent to openly skeptical.
The update — which means YouTube now counts every time a Short starts to play or replay as a view, with no minimum time requirement — has caused some cheer among creators, like Dkdynamite and The Rich Nobody,...
For years, the dominant platforms of the internet have treated content moderation as both shield and scalpel — eulogized as “trust and safety,” enforced by a mix of algorithmic blunt force and human discretion, and backed by sprawling bureaucracies tasked with adjudicating whether a buttock or a stray word crosses the invisible line.
Substack, the subscription publishing platform, is taking a...