Feed Items
Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for resource-strapped publishers to monetize through legacy channels. With a digital landscape as complex and fragmented...
YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the Google-owned video platform.
The platform’s execs have been underlining YouTube’s new position at the top of the TV pyramid in conversations with media buyers, while emphasizing ad products like Peak Points and YouTube Select, as well as its TikTok competitor Shorts...
This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.
A measurement mess
The modern creator career path
Apple’s F1 bid, YouTube’s AI slop sweep and more
A measurement mess
Likely one of the more contentious meetings of this year’s upfront cycle...
The IAB Tech Lab is working to assemble a task force of publishers and compute edge companies to kick off its plan to create a technical framework that helps publishers gain better control of, and be paid for, LLM crawling.
So far, it has roughly a dozen publishers on board for the task force, who will meet for the first workshop in New York City on July 23 (next Wednesday), to discuss next...
At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content creation. What’s less clear, however, is AI’s return on investment.
For an industry that’s obsessed with ROI, few businesses have developed straightforward frameworks for measuring and understanding the impact their AI investments are having. ...
Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squarely in focus.
Like its peers, Omnicom is in flux. A solid second quarter, with revenue up from $4.02 billion from $3.61 billion a year ago, followed a sluggish start to the year. Blame the usual...
What began as a supposed rebellion against traditional media is now increasingly modeled after it — the creator economy — complete with middlemen, agency layers, and bundled tech stacks promising growth, monetization, and brand safety. In other words: business as usual.
Managing creator relationships at scale is still marketers’ biggest challenge
Around a third (33%) of U.K. marketers spend...
Related Insights
Advertising around Politics Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
Read More
The long-running, often technical, debate over brand safety — once confined to ad tech insiders and programmatic buyers — has erupted into one of advertising’s most politically charged and...
Subscribe: Apple Podcasts • Spotify
At this point, it’s clear that creators have become a line item in marketing budgets and media plans. What’s less clear, however, is the longevity and lifespan of a content creator in an ever-changing digital landscape. And that’s the space creators like Brandon Edelman are navigating right now.
“I’m super happy to forever be a TikToker, but who...
This story was first published by Digiday sibling Modern Retail.
Shopify is drawing a line in the sand on agentic AI — a type of bot that autonomously completes tasks on its own, without human inputs — with new language across merchant websites that appears aimed at blocking agentic AI systems.
Shopify now includes a warning in the code that powers merchant storefronts, telling bots what...