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As the race for AI platforms to dominate consumer adoption reaches a fever pitch, tech behemoths like OpenAI, Meta and Google are showing up on marketing’s biggest stages. AI startup Perplexity, however, isn’t convinced by the mass-market playbook to reach users.
“Our marketing is not a bullshit machine,” said Jesse Dwyer, head of communication at Perplexity, who doesn’t see the traditional...
This story was first published by Digiday sibling Glossy.
As artificial intelligence becomes embedded within luxury operations, from marketing and personalization to inventory and clienteling, brands are increasingly doubling down on what technology cannot replicate: emotional connection.
Over the past decade, luxury has relentlessly optimized for ROI, investing heavily in data, CRM systems...
Big Tech players are poised to outline their respective management’s visions of an AI-fueled future in what is likely to be another pivotal earnings season, outlining the full-year performance of the likes of Alphabet, Amazon, Apple, and Meta.
From here, the markets will scrutinize not just topline growth and AI spending, but how regulatory penalties — including billions in antitrust and...
Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer programs without knowing how to code.
Vibe coding has leapt from developer forums into...
The privacy debate in advertising is entering a phase where decisions will stick.
Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across the U.S. It heard it again when Google moved to phase out third-party...
Kevin Maloy, vp of NexxenTV, Nexxen
The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down. Live sports remain one of the most reliable sources of concentrated attention, but the path to...
This story was originally published on sister site, Modern Retail.
When Nadya Okamoto launched her pajama brand Matching this past summer, selling on TikTok Shop felt like an obvious choice. The platform had already played a major role in the growth of August, her period-care brand, which boasts more than 410,000 TikTok followers and has landed on the shelves of major retailers including...
Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh tariff-induced economic jitters piled new uncertainty onto an already fragile market.
Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos: slower regulatory fights, fewer sudden platform pivots, and an economy...
The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews.
The upshot: publishers should be able to opt out of having their material included, and see clearer attribution when their content appears.
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Media The Rundown: Google has drawn its...
This week’s Media Briefing looks at what ads coming to ChatGPT means for publishers, who fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.
ChatGPT’s ads are “a bitter pill” for publishers.
The Washington Post reportedly closing its sports desk, Yahoo launches AI answer engine, and more.
‘A bitter pill’
The details on OpenAI...