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How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar.
This year, the National Retail Federation (NRF) calculated that total back-to-school spending — roughly spanning July to the beginning of September — by U.S. consumers will reach $128 billion. But with consumer spending...
Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search changes, even as the numbers often tell a different story. With Google AI Overviews, it’s no different.
Google has sought to quell publisher fears over the impact of AI Overviews on their search traffic in...
This story was originally published on sister site, Modern Retail.
The end may be near for at-home try-on programs.
Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. For years, the service — allowing customers to try out five glasses at...
AI companies keep forgetting they’re brands — and it’s costing them.
A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been fast and public.
On one side: OpenAI replaced older GPT models like -4o and o3 with GPT-5 without warning...
While most AI companies have headquarters in Silicon Valley, U.S. federal lawmakers have not yet broached regulating the sector. President Donald Trump has even gone so far as to encourage the tech’s development and removal of federal regulations that could hinder AI development and deployment in The White House’s AI framework.
And while there are AI laws that vary by state, the lack of...
Drew Mader, director, account management, Adstra
After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their identity stacks — taking steps to reduce the number of data partners, pare back overlapping solutions and...
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Amazon is looking to an unexpected partner in its push for more ad dollars: publishers.
Once focused on its own sites and Prime Video, the company is now using shopper data, clean rooms and publisher partnerships to open up streaming and open-web inventory.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
WPP Media might be light on new business wins, but it’s heavy on data.
That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a market where buying power has lost some of its heft in the eyes of CMOs, Lesser highlighted its data as the differentiator.
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This article was first published by Digiday sibling Work Life.
As AI goes global in the workplace, many of us grapple with questions that go far beyond productivity metrics — questions like: How do we maintain authenticity while leveraging the assistance of machines? What happens when the line between human and AI-generated work becomes impossible to detect? How do we navigate the balance...